Project brief
Throughout time and culture, cooking (nutrition preparation) bonds family tight.
Millennial parents care about nutritions more than ever, yet lack of time and source to gain relevant knowledge. We started our research from identifying unpleasant experience in the kitchen space, in order to unveil phycological reasons that turn Millennial families away from having a nutritious lifestyle.
Tools
Team
Photoshop, Illustrator, Premiere Pro, Sketch, Solidworks, Procreate
Delivered
Primary and Secondary Research, Storyboard, ideation, Low fidelity prototype, Physical modeling.
Research: Ujjwal, Gauri, Ray, Parker
Illustration: Ray
3D modeling + render: Ujjwal
Timeline: 3 weeks (research + prototype)
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Year: 2020
Our nutritional needs and actions change over the course of different stages in our lives. However, the basic mechanisms to lead nutritious lives do not...
Let's meet with Liza and Joe's lovely family!
Before the pregnancy, Liza and Joe worked more than 9 hours a day and focussed less on what they ate and the nutrition involved.
- After coming back from hospital with baby Jeffery, Liza and Joe are terrified about what they are supposed to do and how they’re going to take care of their baby without an instruction manual.
- Liza and Joe are looking for answers to some of these daunting questions regarding the health of baby Jeffery and their own health as well.
How much should he be eating?
Frequency
How many times in the day?
Diet
Diet or not?
Am I
diet “right”?
Portion size
Should he still be hungry?
"I also found that the conventional systems for understanding nutrition have multiple issues."
BARRIER for UNDERSTANDING NUTRITION
01 Lack of Comprehension
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The current information systems do not communicate in the language common to the people and instead confuses them.
02 Lack of Awareness
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Healthy food is presumed to be costly. It is believed to require more cooking time and cause cognitive overload.
03 Lack of Accessibility
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There is abundant information available but it is not easily accessible in a curated form that is trustworthy, accurate and approved from professional sources.
04 Lack of Trust
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There are brands that sell adulterated food too which makes it difficult to trust any odd or new products.
THEY ARE NOT ALONE
“I need a way to know how much we have reached and how far along are we.”
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--- mother of a two-year-old
“Once you have medical condition, it messes up the whole plan. I have hard time to keep track with that. ”
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--- Frank, diabetes patient
“There is no such thing like a through line system to accommodate people’s dietary needs through time, I’d love to pay for that kind of service.”
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--- Natash, housewife
“There should be NO compromise with my child’s nutrition even when I'm busy.”
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--- mother of 3 kids
Ciao board
An ultimate nutrition encyclopedia that evolves with your family through many stages of health.
Life stage focus
21in
Curated Diet in Health Resource
Persistent Diet Tracking
Dietary Exploration and Transitioning
13in
​​Why screen？
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Separating the nutrition driven ecosystem from the clutter of our digital worlds’ allows for focus and consistency. The size of the interactive touch screen equips the user with realtime and historical data through convenient audio prompts and suggestions.
KEY FEATURES
​essential features
Postnatal care
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During this same period if a member of the family becomes sick and there are nutrient based methods for better, quicker recovery.
Priority and process visualization
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In crucial stages Ciao creates a visual hierarchy to intuitively inform users about progress.
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Medical phasing
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During this same period if a member of the family becomes sick and there are nutrient based methods for better, quicker recovery.
Life stage focus
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As the family grows and chooses new food requirements, Ciao Board and its systems grow with you by focusing on each family member’s specific dietary needs and aspirations.
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gamified features
In order to deliver an interactive and entertaining experience, we have launched game features to help users recognize their tastes and explore new tastes actively.
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Dietary Exploration and Tracking
​taste test
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Get bored with foods? By assessing meals and recipes that you have chosen throughout the week. Taste Test module can suggest healthier substitutes for specific ingredients that you can incorporate into your home recipes.
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flavor profile migration
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Keep up to professionals and trends!
Incorporate new dietary plans from outside experts that partner with Ciao to develop comprehensive methods and menus.
​We back you up.
As you grow through the known and unknown Ciao is always here to assist and grow with you in some of you most personal moments, helping you take control of your health through nutrition.
Best regards,
The CIAO team
